CR roadmap - Planning ahead
With an action plan, NORMA Group solidifies its corporate responsibility strategy and backs it up with goals and action.
In the spring of 2013, NORMA Group’s corporate responsibility (CR) steering committee adopted a roadmap. They identified general objectives and detailed them with medium- and long-term actions to be taken. At regular intervals, the CR steering committee examines the implementation, adjusts the goals to changed conditions, and modifies the action plan, if necessary.
Responsible Management
A. CR strategy
Target: Development of an appropriate CR strategy
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| Raise employee awareness of CR issues through various communication activities | ongoing |
| Semi-yearly meetings of CR steering committee | ongoing |
| Development and rollout of CR policy | done |
| Define goals in five key areas of responsibility (CR roadmap) | done |
| Develop a comprehensive corporate responsibility website | done |
| Systematically involve stakeholders in continued CR strategy development | 2015 |
| Collaborate with a business network addressing corporate responsibility | 2015 |
B. CR report
Target: Regularly reporting about CR performance
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| Identify and collect key performance indicators for a CR report | Q2 2014 |
| Release of first CR report of NORMA Group | Q4 2014 |
| Continuous updates of CR report | from 2015 ongoing |
C. Compliance
Target: Commitment to ethical business practices, effective systems of corporate governance and compliance
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| Train all employees on compliance guidelines and anti-trust laws through e-learning modules and personal training sessions | ongoing |
| Annual updates of compliance instructions based on NORMA Group’s business development. Especially consider changes in corporate risk factors | ongoing |
| Publish an annual explanation of the “German Corporate Governance Code (DCGK)” with adequate justification for deviations in accordance with legal requirements | ongoing |
| Launch of a new e-learning module regarding product liability | done |
Business Solutions
A. Innovation
Target: Being perceived as the leading provider of innovative, value-added solutions; fostering a culture of innovation; providing innovative products and processes; building scientific collaboration
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| Continuously adequate investment in R&D | ongoing |
Maintain the ability to innovate through:
- Fostering a fair, transparent incentive structure
- Incentives for patents
- Implementation of a CEO Award as incentive for innovation | ongoing done
done |
| Develop and launch Innovation Days with customers | 2015 |
| Improve business processes by effective management systems. Increase suggestions for improvement by 10 percent compared to 2013 | 2014 |
| Develop educational projects with universities; example: competition in cooperation with the Darmstadt technical university (topic: energy efficiency, prize: scholarship) | 2015 |
B. Quality
Target: Maintaining the quality and reputation of our standard-setting NORMA products
|
| Continuously monitor quality and service standards in dealing with customers and suppliers (OTD, PPM) | ongoing |
| Use the results of customer satisfaction surveys to continuously improve the company’s performance | ongoing |
| Continuously improve the CSI (Customer Satisfaction Index) and NPS (Net Promoter Score) at the group and regional levels | ongoing |
C. Supplier development
Target: Encourage sustainable business practices among NORMA Group partners
|
| Increase awareness of environmental system certification among strategically important suppliers | ongoing |
| Set up a systematic supplier development process for new and strategically important suppliers | done |
| Increase the number of key suppliers (preferred supplier for individual product materials) that are ISO 14001 certified. | Q4 2014 |
| Introduce a regional NORMA Group Supplier Award based on a supplier scoring process including sustainability criteria | Q3 2014 |
Employees
A. Overall
Target: Supporting the ILO (International Labour Organization) standards worldwide
|
| Implement ILO standards at all current facilities | ongoing |
B. Employer of choice
Target: Positioning NORMA Group as an attractive employer
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| Regularly elicit employee satisfaction data through the Employee Satisfaction Survey | ongoing |
| Participation rate in the 2014 Employee Satisfaction Survey of at least 90% at group level | Q4 2014 |
| Employee satisfaction indicator in the 2014 Employee Satisfaction Survey to show an overall equal or better result compared with 2012 results at group level | Q4 2014 |
| Improve the recruitment process and, in turn, reduce staff turnover within first nine months after entry | ongoing |
C. Diversity
Target: Support diversity at the company and increase diversity awareness
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| Develop diversity strategy and introduce efficient measures to increase staff diversity. | ongoing |
| Appointment of diversity officers | done |
| Sign the Diversity Charter | done |
| Participate in the annual Diversity Day put on by the Diversity Charter organization (next date: June 2015) | done |
D. Occupational safety and health protection
Target: Invest in a work environment offering reliable, efficient conditions for protecting employees’ health and well-being and expand OHSAS 18001 certifications
|
| Establish local health programs where possible and reasonable | ongoing |
| Expand the training program in behaviour-based safety from the US to Europe and the Asia-Pacific region | 2014 |
| Reduce the accident rate annually | ongoing |
| Certification of the remainder sites according to OHSAS 18001: NORMA Russia (Togliatti), NORMA India (Pune), NORMA US (Saltsburg), NORMA US (St. Clair), NORMA Malaysia (Ipoh), NORMA Brazil (Atibaia) | 2014/2015 |
Environment
A. Environmental management system
Target: Expand the environmental management system per ISO 14001
|
| Certification of the NORMA France (Briey) and NORMA Serbia (Subotica) sites | done |
| Certification of the NORMA Russia (Togliatti), NORMA India (Pune) and NORMA Malaysia (Ipoh) sites | done |
B. Resource conservation and climate protection
Target: Reduce negative environmental impact and climate change as well as set annual environmental goals for every NORMA Group site
|
| Develop a comprehensive environmental and climate protection strategy at group level, including quantitative goals | 2014 |
| Expand the innovation approach from the product range to consumption of materials in the production processes (especially fluids) | ongoing |
| Clear improvement in resource and energy use over 2013, such as: water consumption, electricity consumption, CO2 emissions, cardboard/paper and general waste production | Q4 2014 |
| Reduce fuel consumption of company cars by incentives for fuel efficient cars | ongoing |
Community
A. Lighthouse project
Target: Cooperation in international development work
|
| Develop a lighthouse project addressing water supply | done |
| Implement lighthouse project in partnership with an international development organisation | done |
B. Corporate volunteering
Target: Strengthen volunteer involvement at our sites
|
| Develop a company-wide volunteer day (NORMA Help Day) | done |
| Hold first NORMA Help Day in Germany as a pilot project | done |
| Group-wide introduction of the NORMA Help Day | 2015 |
C. Local involvement
Target: Strengthen local community structures at our locations
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| Company-wide survey of existing corporate involvement at the sites | done |
| Develop company-wide donation and sponsoring guidelines | done |
| Support local non-profit projects at the NORMA sites | ongoing |
