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NORMA Group starts production cooperation with Italian water management company

Maintal, Germany/Sant’ Angelo in Vado, Italy, November 23, 2021 – NORMA Group has entered into a strategic partnership with SAB S.p.A (“SAB”), an Italian specialist in joining technology for drinking water, irrigation and drainage. From November 2021, SAB will produce high-quality NORMA PN 16 compression fittings certified for drinking water applications for NORMA Group. Further products are to follow. In addition, the agreement reached stipulates that NORMA Group and SAB will jointly develop new products. With this cooperation, NORMA Group is strengthening its water management business in Europe and, in particular, further expanding its position in the field of drinking water applications.

“SAB has a proven record of outstanding product expertise,” says Dr. Michael Schneider, CEO of NORMA Group. “With this cooperation, we gain additional production resources and can serve our customers in Europe better and faster with water management solutions. Efficient use of the scarce resource of water is becoming increasingly important, which is why we are consistently expanding our water management business in all regions.”

NORMA Group generated around 23 percent of group turnover in 2020 in the field of water management. Business is particularly strong in the USA, Malaysia and India, where NORMA Group each has its own plants for water management products. In Europe, the business is to be further expanded in the coming years. Thanks to the cooperation with SAB, NORMA Group will in future offer products in Europe that meet the high EU requirements for drinking water applications, thus opening up new market potential. NORMA Group’s European customers benefit from short transport routes and optimized delivery times, as the products are manufactured directly in Europe.

“The cooperation allows us to make optimal use of our know-how in the production of certified irrigation and drainage solutions for the advantage of both companies,” says Renato Mancini Cilla, General Manager of SAB. “We are looking forward to working with NORMA Group.”

SAB, based in Sant’ Angelo in Vado in Italy, specializes in the production of water management solutions by extrusion and thermoforming. The company’s product portfolio includes irrigation pipes, compression fittings, valves and drainage channels. SAB is part of the System Group, headquartered in Lunano (PU), Italy.